We accelerate your
B2B business
by booking new
qualified sales meetings
We book your sales meetings with a proven system. You focus on closing the deals.
Trusted by Industry Leaders
What Leaders Say
Don't just take our word for it
Hear From Our Clients
Kalaway Srl
CEO & Founder · TechFin
"We got almost one meeting a day, and they were on-target meetings with companies we actually wanted."
Apogeo Space
Head of Marketing & Business Development · Tech/IoT
"Both in Italy and across Europe, each of our two campaigns generated around 50 meetings."
Business Solution Srl
CEO & Head of Sales · IT & Software
"Generating contacts who were already interested felt like skipping a step in our sales process."
Manaknight Digital 🇨🇦
Founder · AI Custom · USA
"We scaled from 4 to 25 qualified sales meetings a month with US CEOs—it transformed our pipeline."
Laycon Srl
Head of Sales · Marketing Agency
"We closed €40,000 in new deals within 30 days from the sales meetings generated by the system."
Massimo Gandini
Corporate Finance Advisor
"I discovered a new methodology. The approach was extremely practical, well thought out and positive."
WHY EFFETTO MARKETING
A proven system
Multichannel Outbound
that starts conversations with decision-makers.
No ads, no trade shows, no word of mouth. We reach out directly to your ideal CEOs, CFOs, and decision-makers using a proven mix of proprietary databases, high-converting copy, and custom-built infrastructure—field-tested on 100+ B2B companies across Europe and the US.
Effetto Marketing
Outbound Engine · AI-Driven
Core Features
Pinpoint high-fit accounts with AI scoring
AI-Powered Targeting of Top Decision-Makers
Direct contact sourcing for key decision-makers
Unlocking New Sales Opportunities
Pipeline Management & Follow-ups
Business Intelligence: Direct Market Feedback
Campaign Setup
Lead Database
Cerved + AI + LinkedIn
We pinpoint high-intent accounts by cross-referencing Cerved data, AI, and LinkedIn. Then, we source direct contacts for key decision-makers (CEOs, CFOs, Sales Directors) to build the qualified pipeline fueling your outreach campaigns.
Copy
Tailored Multi-Channel Sequences
Every sequence is built on 4 core pillars: your case studies, value proposition, competitive edge, and your offer. The goal is simple: spark genuine interest from decision-makers and book that first sales meeting.
Tech Infrastructure
Multi-Inbox Setup & Deliverability
Dedicated domains, warmed-up IPs, and multi-inbox infrastructure ensure your cold email outreach lands in the primary inbox and gets read. Track deliverability, replies, and sales meetings booked in real time.
B2B Growth Partnership
How It Works
The path to a
B2B Growth Partnership.
We build the system, reach decision-makers directly via cold email outreach, gather market feedback, and scale what works to book qualified sales meetings.
• The Process
Validate first. Scale second.
In the first two weeks, we build the entire engine: infrastructure, targeted decision-makers list, and LinkedIn profile ready to launch.
The 30-day Go-to-Market phase is your first real market touchpoint, built with a dual objective: generate your first sales meetings and collect actionable feedback on your offer. This ensures we know what actually converts before you invest in scaling.
With our B2B Growth Partnership, we scale what works—with the option of a performance-based model if backed by prior results. We unlock fresh pools of decision-makers, expand into new verticals, and continuously optimize the messaging and channels that book sales meetings.
1
Setup
WEEKS 1–2
We build your outbound engine: technical infrastructure, targeted decision-maker databases, and LinkedIn profile optimization.
Tech Infrastructure
AI Database
Copy
2
Go-to-Market Strategy
30 DAYS
We identify an initial pool of high-fit prospects and launch cold email outreach to gather real market feedback on your offer—booking qualified sales meetings directly with interested decision-makers.
→ Meetings + market feedback
3
B2B Growth Partnership
3–6 MONTHS
We expand your reach to more decision-makers, test new verticals, and gather structured feedback. Together, we analyze the metrics—pipeline, cost per opportunity, top-performing messaging, and best channels—then scale what actually converts.
→ Bigger pool + scale + performance
— CASE STUDY
Numbers,
not promises.
B2B client acquisition systems built for real results. Here is what we've delivered.
Aerospace
Tech & IoT
50+
50+ sales meetings generated across Italy and Europe.
▶ Watch video
BusineSsolution SRL
IT & Tech
42
Sales meetings booked with Italian decision-makers.
▶ Watch video
Laycon SRL
Demand Generation
40k
€
€40k in new closed deals in the first 30 days.
▶ Watch video
Infostudio Srl
IT & Tech
15
Software solutions tailored for the ceramics industry.
▶ Watch video
WHO WE ARE
The system—and the team behind it.
I'm Matteo Cevolani, founder of Effetto Marketing. I’ve worked in performance marketing since 2020, focusing exclusively on B2B for the past 3 years—first booking sales meetings in finance, then in tech, and now for qualified B2B companies across all industries.
We’ve booked thousands of qualified sales meetings with CEOs, CFOs, and key decision-makers — but what really matters is that every client walks away with a self-sustaining system that keeps delivering.
Zero lock-in, no strings attached. We build your lead generation engine, run it alongside you, and hand over the keys.
Matteo Cevolani
Founder · Effetto Marketing
in · Connect on LinkedIn →
Behind Effetto Marketing is a fully remote team. We don’t do offices or red tape—just high-performing professionals working where they thrive, laser-focused on delivering results for our clients.
FAQs
Everything you
need to know
Frequently asked questions about our Multichannel Outbound system and how we work.
How fast can you launch a campaign?
What is the Go-To-Market Trial and how does it work?
Do you offer performance-based pricing?
How soon will you see results?
Why do you need a multi-domain infrastructure for cold email outreach? And how does it work?
What does an "average deal size > €4,000" mean, and why is it a requirement?
Will cold email outreach land me in spam or put my primary domain at risk?
What support will I get during campaigns?
